Internet Retailing Expo / Internet Retailing Conference

The Internet Retailing Expo and Internet Retailing Conference, collectively referred to as IRX / IRC, are flagship events organised by Clarion Events at the NEC Birmingham. These events serve as pivotal networking and discovery platforms within the retail industry, showcasing the forefront of multichannel retail trends and innovations.

Our objective was to amplify the visibility and impact of IRX / IRC through the strategic creation of cross-channel assets and a unique tilt and turn publication. These materials were designed not only to enhance the event's marketing outreach but also to provide attendees with an engaging, informative experience that mirrors the innovative spirit of the retail industry itself.