Creating an impactful event guide for DSEI 2017. DSEI, or Defence & Security Equipment International, is a renowned global defense and security event that brings together the international defence community to showcase the latest innovations and technologies in the field. I designed the publication while working at Event Guides Ltd
Magazine design for DSEI
The primary objective was to design an event guide that not only served as a comprehensive catalogue but also stood out as a keepsake for attendees. With a gatefold design on the front and back opening up to showcase the map of the event, the guide aimed to capture the essence of DSEI 2017 while providing essential information about exhibitors, events, and key highlights.
- Ensuring the guide reflected the significance and scale of DSEI 2017.
- Balancing the need for detailed information with a visually appealing design.
- Creating a piece that resonated with both attendees and stakeholders in the defense industry.
Event guide Strategy:
Thematic Integration: Drawing inspiration from the theme of DSEI, 'Achieving an Integrated Force', the guide's design aimed to convey the interconnectedness of various defense domains – maritime, land, air, space, cyber, and electromagnetic.
With over 1,500 exhibitors participating, it was crucial to organise the guide in a manner that facilitated easy navigation. The gatefold design allowed for the inclusion of a detailed floor plan, ensuring attendees could efficiently locate exhibitors and attractions.
Beyond listing exhibitors, the guide incorporated insightful articles, interviews, and feature stories that showcased groundbreaking innovations and highlighted key industry trends. This approach ensured the guide served as more than just a directory, but a valuable resource for industry professionals.
- The gatefold event guide received overwhelmingly positive feedback from attendees, exhibitors, and stakeholders alike.
- Its comprehensive coverage and engaging content contributed to increased attendee satisfaction and engagement during DSEI 2017.
- The guide served as a lasting memento of the event, reinforcing brand awareness and positioning our client as a leading agency in the defense and security sector.
By leveraging a strategic combination of thematic integration, comprehensive coverage, engaging content, and visual appeal, our client successfully crafted a gatefold event guide that not only met but exceeded the expectations of DSEI 2017 attendees. The guide not only served as a valuable resource during the event but also left a lasting impression, solidifying our client's reputation as a provider of innovative and impactful marketing solutions within the defense industry.
