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What is Alt text and why is it important

Improve your website's accessibility; images on a web page provide significant value to users. Nonetheless, they can provide difficulties for people with limited or impaired vision.

Adding Alt text to a photograph can be used to describe the subject, making the internet a more inclusive environment.

What exactly is Alt text?

Alt text, also known as “alt tags” or “alt attributes”, are short text descriptions that can be added to an image’s HTML code
on a web page.

They provide a textual alternative to visual content, allowing those who are visually challenged or use screen readers to comprehend what the image is about.

Alt tags are also useful for search engine optimization (SEO) since they provide information about the image’s content that search engines may use to understand what the page is about and properly index it.

4 tips on writing alt text

 - Be descriptive and accurate: Use clear and concise language to describe what the image is about

 - Keep it brief: Alt text should be concise, ideally no more than 125 characters

 - Use keywords: Include relevant keywords in the alt text, as this can help search engines understand the content of the page

 - Avoid repetition: This can help to avoid confusion for users if using screen readers