As a Senior UX Designer deeply immersed in user research and usability testing, I thrive on gaining valuable insights into user behaviours, preferences, and pain points. My specialisation lies in crafting exceptional website experiences that resonate with users. Currently working as Head of web design for H&H Reeds digital department.
I take great pride in my ability to create beautiful, usable, and accessible digital products
My specialisation lies in data driven interaction design, enabling me to create engaging user journeys and visual storyboards that leave a lasting positive impact
With over a decade of experience, I excel at merging aesthetics with functionality, focusing on user experience (UX) and branding design. My approach is driven by a strong commitment to user-centric design. I lead comprehensive UX research efforts to deeply understand user behaviors, preferences, and challenges. This expertise ensures our web designs are visually appealing, intuitive, and easy to navigate.
You’re in safe hands.
A significant aspect of my work revolves around accessibility design.
I am currently pursuing a UK Government-backed accreditation in accessible website design, underscoring my dedication to creating websites that are inclusive and accessible to all users, regardless of their abilities or disabilities.
This commitment aligns perfectly with the Web Content Accessibility Guidelines (WCAG) 2.1 AA standards, ensuring that our web designs meet the highest level of accessibility.
My role in this project will be pivotal in ensuring that the new website design for the brand refresh is not just visually striking but also highly functional, user-friendly, and accessible to a diverse audience. My ability to translate complex UX research into practical, user-focused design solutions will play a crucial role in enhancing the overall user experience of the website, making it a welcoming and inclusive platform for all.